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Apple has been in discussion with various label executives about launching an on-demand streaming service that would rival Beats Music and Spotify. The digital music pioneer also tossed around the idea for an Android app to offset the steadily declining numbers of US iTunes downloads as a result of an increase in Android-ready devices. iTunes currently accounts for more than 40% of US recorded music revenue and any decision it makes will have a profound impact on labels’ business models.
While iTunes Radio is available as Apple’s current streaming service, the user has limited control over the songs they can hear and the platform has only made a small impact on Pandora’s market share. With YouTube already set to launch their own streaming service it looks as if the industry is experiencing a shift in how music is consumed.
Via: Billboard Biz
Apple considers streaming service and Android app as iTunes downloads decline was posted by Senthil Chidambaram, and appeared first on Dancing Astronaut.